BRANDING PHOTOGRAPHY FOR SMALL BUSINESSES IN NORTH YORKSHIRE | 5 REASONS
- Fiona Bielby
- 2 days ago
- 3 min read
5 reasons you might need a branding shoot (even if you don’t realise it yet)
If the phrase branding photography makes you think of stiff poses, awkward smiles, and wondering what on earth to do with your hands — stay with me. A good branding shoot isn’t about pretending to be someone else. It’s about showing up as you, in a way that feels relaxed, intentional, and aligned with your business.
Here are five signs personal branding photography might be exactly what you need, even if it hasn’t clicked yet.
Your business has grown...But your photos haven't
You feel flat when it comes to showing up online
You're hiding behind your work instead of being seen
You'd love some behind-the-scenes content
You're waiting for 'perfect' and prefect is a liar
Let's dive deeper...
1. YOUR BUSINESS HAS GROWN… BUT YOUR PHOTOS HAVEN’T
You’re not the same business you were a year (or three) ago.
Your confidence has grown.
Your services have evolved.
Your prices have probably shifted.
But your photos are still stuck in that early “just getting started” phase.
Many business owners reach a point where their visuals no longer reflect the level they’re working at. A branding photography session helps bring your imagery up to date, with photographs that feel aligned with where your business is now, not where it began.
This is also where fun, inspiring images of you come in. Not just safe headshots, but photographs that show personality, warmth, and confidence. The kind of business branding photography that actually feels like you.
2. YOU FEEL FLAT WHEN IT COMES TO SHOWING UP ONLINE
If showing up on social media or writing blog posts feels like a slog, your visuals might be part of the problem.
You might:
Struggle to find images to post
Reuse the same photo again and again
Avoid sharing altogether because nothing feels quite right
Having a bank of branding photography images gives you options. It makes posting easier, helps your website feel more cohesive, and supports your content rather than holding it back. When your images feel natural and on-brand, showing up online becomes far less draining.
3. YOU’RE HIDING BEHIND YOUR WORK INSTEAD OF BEING SEEN
Your product or service might be front and centre, but you are quietly missing from the story.
People connect with people.
Whether you’re a creative, a service provider, or a small business owner, personal branding photography helps build trust by putting a face to the name. It adds warmth, personality, and connection, the things that make someone choose you over another business offering the same thing.
A relaxed branding photoshoot brings you into the frame in a way that feels comfortable and genuine, not forced or overly posed.
4. YOU’D LOVE SOME BEHIND-THE-SCENES CONTENT
Behind-the-scenes imagery is one of the most powerful parts of branding photography.
It shows how you work, what your days look like, and what clients can expect from working with you. But when you’re busy running your business, remembering to capture those moments often slips down the list.
A branding shoot creates space for behind-the-scenes photography, the working moments, the details, and the in-between bits that make your business feel real and lived-in.
5. YOU’RE WAITING FOR ‘PERFECT’ AND PERFECT IS A LIAR!
You keep telling yourself you’ll book a branding photography session:
after the website refresh
after you feel more confident
after you lose weight
after things calm down
The truth is, there’s always another “after”.
A branding shoot isn’t about waiting until everything is perfect. It’s about capturing you and your business as it is now: growing, evolving, and very much in motion. Often, it’s the thing that gives you clarity, confidence, and momentum to move forward.
Ready when you are!
If any of this made you think, “Oh… that’s me,” you’re not alone.
Many business owners feel unsure about branding photography or worry they need to be more confident, more polished, or further along before booking a shoot.
A branding photography session doesn’t have to feel daunting or performative. My approach to personal branding photography in North Yorkshire is relaxed, natural, and focused on telling the story of you and your business, from portraits to behind-the-scenes imagery.
If you’re curious about booking a branding shoot, or simply want to talk things through, you’re very welcome to book a 15 minute discovery call below.
There’s no pressure and no hard sell, just a friendly chat to see if branding photography feels like the right next step for you.
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